Nutraceutical Strategies

From autism to dementia, well-funded drug companies use sophisticated marketing tactics to build visibility for their new portfolio of mental wellness products. As they do, their campaigns dramatically expand awareness of the mental health conditions. This trend also creates profitable opportunities for natural ingredient makers to expand into these same markets – and to do so without entering into direct competitions with drug makers (pharma). Natural ingredient products can be positioned to complement drug-based solutions on the market.

I’m proud and honored to share my latest accomplishment. My article, titled Nutraceutical Strategies was published in The World Of Food Ingredients,  in their April / May 2019 issue, Health & Wellness.

Read the full article here: Nutraceutical Strategies

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